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The Story of DDMRP

In Appendix E from Precisely Wrong - Why Conventional Planning Fails and How to Fix ItChad Smith chronicles the development of DDMRP starting in 1996.

Planners and buyers that interact with MRP every day know that something is very wrong.  They may not be able to explain exactly why but they know that if they did exactly what MRP told them to do it would have disastrous consequences for their company and for their career.  So, constant, costly and error prone workarounds and adjustments are made. Have we all been fooled?  Was the promise of MRP only a mirage? 


What if there was one fatal flaw in MRP that makes it completely incapable of conveying relevant information?  What if correcting this one fatal flaw allowed the promise of MRP to be attained?

Watch this quick video produced by DDI Global Affiliate Camelot Management Consultants about the book Precisely Wrong.  Co-author Carol Ptak explains about the books relationship to the rest of the Demand Driven content. [Run Time (Min.): 02.29]

In this video Carol Ptak And Chad Smith, the authors of Precisely Wrong expose the critical flaw of conventional planning systems that directly leads to the bullwhip effect.  This video is from the May 2017 Demand Driven Webinar Series.  

[Run Time (Min.): 57:11]

PRecisely Wrong educational support

This immersive one day workshop will reveal this fatal flaw and trace its impact to everyday situations encountered by planners and buyers.  Additionally, an elegant solution to overcome this flaw will be discovered.  Participants in this workshop will walk away with a new depth of understanding about conventional planning systems and a list of things they can begin to implement the very next day.

Learn more.

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